Now What
You built it.
Now What grows it.
The autonomous growth system for the products you’ve built. It researches, decides, spends and proves every dollar, inside the limits you set.
Building got cheap.Growing didn’t.
AI made shipping nearly free. Now there are a thousand new products a day, and the hard part is everything after launch: who to reach, what to say, where the next dollar goes, and whether it worked. That’s the job Now What does, continuously, for every product you own.
How it works
One loop, running all the time for every product you own. Each turn ends in evidence, and the evidence sets up the next turn.
The Growth Brain
It reads your product, your market and your numbers, then builds a model of how you grow. Where it has no first-party data, it says so instead of borrowing an industry average.
Research
Solo founders shipping B2B tools
Your site + 4 competitor pages
$29/mo, 20% off annual
Your pricing page
Not measured yet
Connect Stripe to measure
Decide
Proposed action
Move $40/day from Meta prospecting to Google brand search
Within your limits. Runs on Autopilot.
Cost is one of nine checks, never the only one. A free headline change can still wait for you.
Execute
Proposed
Shift $40/day to brand search
Governed
Inside your limits on all nine checks
Executed
Budget changed through the Google Ads API
Verified
Read back from the account: $140/day
Logged
In your ledger, one click to undo
Only actions on an approved list, through official APIs. If the read-back doesn’t match, it rolls back and tells you.
Prove
+18%
Incremental lift, trailing 28 days. 95% interval: +9% to +27%.
A randomly held-out group shows what would have happened anyway. Platforms grade their own homework; holdouts don’t.
The number we answer to
Not impressions. Not clicks. How much new revenue each minute of your attention produced. It rises when Now What does more and asks less.
$4,290
Incremental revenue, this month
14 min
Your minutes on growth, this month
$306
Per minute of your time, this month
Autonomy
Autonomy is set per capability, not per account. Let it run your ads while it only recommends pricing and never touches your code. Try it.
Paid acquisition
Budgets, bids and creative within your capital limit
Search & AI discovery
Crawler access, structured data, content gaps
Site & content
Landing pages, copy, metadata
Lifecycle
Onboarding and win-back email
Pricing
Plans, trials, discounts
Product & source code
Pull requests to your repository
2 of 6 acts on its own. 3 proposes, you approve. 1 stays out.
Illustration · nothing here is savedAutopilot still works inside your capital limit and your guardrails, and every action lands in a ledger you can undo from. Measurement and research run regardless; they only read.
Capital
What you spend today, what you allow, and what should actually run are different numbers. Now What keeps them apart, and every one carries its period.
Observed
$6,200/mo
What your connected ad accounts actually spent. Read, never typed in.
Set by you
$10,000/mo
The most Now What may manage. A ceiling, not a target.
Now What’s call
$7,400/mo
What it believes should run right now, with the marginal return that justifies it.
Budgets are sized to your revenue, margin and growth rate. When the economics aren’t connected yet, you see “not measured” and what to connect, never a projection built on industry averages.
Example · monthlyPortfolio
Build five products. Grow the one that’s working. Now What compares marginal return across your whole portfolio and moves capital to where it earns most, inside the limits you set.
$41,000/mo
Revenue · +3% vs last month
Constraint · Paid search near saturation
The next dollar here returns 0.9×. Hold spend, keep testing creative.
$18,400/mo
Revenue · +22% vs last month
Constraint · Budget-limited, return still rising
Marginal return 2.1× on the last $2,000/mo. It gets the next dollar.
$6,800/mo
Revenue · −4% vs last month
Constraint · Retention flat, acquisition costs climbing
Cut paid spend 40% and harvest. Lifecycle email keeps running.
$300/mo
Revenue · Flat for 6 weeks
Constraint · No retention signal yet
Stop spend until a pricing test shows people stay.
Every product has a stage, and the stage sets the strategy.
Validation gets cheap, fast tests. Scale gets efficiency. Sunset gets harvested. Evidence stays with the product that earned it; what generalizes carries over as a prior, and is labeled as one.
Search & AI discovery
Buyers ask an assistant before they ever search. Now What makes sure the engines can read you, checks whether they recommend you, and fixes what keeps them from it.
ChatGPT, Gemini, Google AI Overviews, Claude, Perplexity, Copilot, Grok
example.com/robots.txt
IllustrationPerplexityBot is blocked. You’re absent from Perplexity answers for every query.
Site changes are public, so this one waits for you, even on Autopilot for discovery.
01 · Eligibility
Your robots.txt, sitemaps and structured data, checked against every AI crawler. One stray Disallow can make you invisible to a whole engine.
02 · Intent sampling
The questions your buyers actually ask, sampled across engines on a schedule. Which ones name you, which name a competitor, and which name nobody.
03 · Citations
Pages that get cited are kept fresh; gaps become briefs for new pages. Search Console shows whether the clicks follow.
Trust
Every action is judged on nine dimensions before it runs. A $0 headline change can need your approval while a budget shift runs on its own, because cost is only one of the nine.
Nine checks
Action A
Shift $40/day to brand search
Action B
Rewrite the homepage headline
Decision
Runs on Autopilot
Waits for your approval
Every rule says where it came from, so an inference never quietly turns into a restriction.
Inferred by Now What
“Write in a plain, direct voice. No exclamation marks.”
Shapes drafts. Never blocks an action until you confirm it.
Binding
“Never discount below 20%.”
A hard limit. Actions that would cross it don’t run.
Platform or law
“Meta advertising policy: no health claims.”
Sourced and cited. Applies whatever autonomy you grant.
Everything it did, how it checked, and a way back.
Moved $40/day from Meta prospecting to Google brand search
Autopilot · read back $140/day
Paused 3 ad sets with cost per purchase above $62
Autopilot · read back paused
Added FAQ structured data to /pricing
Approved by you · validated by Google
Connect your site and the accounts you already use. Now What reads them, tells you what it found, and asks only what it can’t work out.